Anna De Bekkar is building a creative universe where fashion transcends clothing to become a language of emotion, individuality, and self-expression. Guided by curiosity, freedom, and an instinct for timeless beauty, she approaches her brand as an evolving story—one shaped by craftsmanship, meaningful collaboration, and an uncompromising sense of authenticity. As she looks beyond fashion toward art, image-making, and new forms of storytelling, De Bekkar invites us into a world that feels deeply personal yet endlessly open to possibility.
Your work exists at the intersection of fashion, art, and personal expression. How would you describe the creative world you are building through your brand, and what do you want people to feel when they enter it?
I see my brand as a space where fashion becomes a form of storytelling. It is about beauty, emotion, and individuality rather than simply following an aesthetic. I want people to feel something personal when they encounter my work — inspired, curious, and perhaps a little more connected to themselves.
Every distinctive brand has a story that goes deeper than its visual identity. What personal experiences, values, or emotions have shaped the DNA of your brand the most?
The DNA of my brand comes from my own journey — from the desire to create something authentic and deeply personal. Curiosity, freedom, sensitivity, and a strong belief in individuality have shaped it profoundly. I think the most meaningful work always carries a part of the person who creates it.
Behind every strong creative vision is a team that helps bring it to life.Who are the people you surround yourself with, and what qualities do you value most in the creative collaborators you choose to work with?
I am very fortunate to work with people who bring their own perspective, talent, and energy to the process. I value authenticity, intuition, professionalism, and, above all, a genuine passion for what we create together. For me, the best collaborations happen when there is trust and room for everyone to contribute.
In an industry where trends move incredibly fast, what does timelessness mean to you? Is there a particular quality or idea you hope will remain recognizable in your work years from now?
To me, timelessness is not about avoiding change — it is about creating beyond the moment. I hope that emotion, craftsmanship, and
a sense of individuality will always remain at the heart of my work. Trends may evolve, but authenticity never goes out of style.
Looking ahead, what is the next chapter you are most excited to create — and is there a dream or artistic direction you have not yet had the opportunity to explore?
I feel that I am only beginning to explore the full potential of the brand. I would love to expand its world beyond fashion and explore new forms of art, image-making, and storytelling. The most exciting part is not knowing exactly where the journey will lead — only knowing that I want to keep creating.
In an industry where trends move incredibly fast, what does timelessness mean to you? Is there a particular quality or idea you hope will remain recognizable in your work years from now?
To me, timelessness is not about avoiding change — it is about creating beyond the moment. I hope that emotion, craftsmanship, and a sense of individuality will always remain at the heart of my work. Trends may evolve, but authenticity never goes out of style.
Looking ahead, what is the next chapter you are most excited to create — and is there a dream or artistic direction you have not yet had the opportunity to explore?
I feel that I am only beginning to explore the full potential of the brand. I would love to expand its world beyond fashion and explore new forms of art, image-making, and storytelling. The most exciting part is not knowing exactly where the journey will lead — only knowing that I want to keep creating.
Credits
International Top-model: Anna De Bekkar @annadebekkar
Brand: Bekkárde Paris-Moscou @bekkarde.official
Styling: Bekkárde_FashionGroup @bekkarde.official
Hats: Lia Gureeva Milliner @liagureeva
Muah: Masha Kudriavtseva @mari_kudri
Ph. & Creative Director of photoshoots/Editor-in-Chief “Bekkárde
BACKSTAGEDITION 2026″ : Dmitry Kamanin @dmitry.kamanin
Production: #Bekkárde_MediaGroup @bekkarde_mediagroup
Producer: Sergey Zhdanov @sergeymotion.ai
Releasing Producer: Anastasiia Storozh @anstaasiiaa
Patronage & support: Bekkárde24.news @bekkarde24.new